LinkedIn Executive Authority
This is the LinkedIn course built for senior professionals who already have the expertise but aren't getting the visibility their work deserves. This is the class to monetize your personal brand and become an authority in your field.
You'll learn why most professionals at your level are leaving serious opportunities on the table on LinkedIn, and exactly how to fix it. Using the RIVAS® Method to generate revenue, you'll build a presence with a clear purpose and a system that helps you grow your monetization strategy.
By the end, you'll have mapped your monetization strategy for your LinkedIn journey, your positioning and unique voice into content that converts. Once your strategy is activated, your LinkedIn profile will start working as a revenue engine in turbo as you will be able to turn visitors into business opportunities.
You walk away with:
- Your Authority Positioning Blueprint
- A LinkedIn Profile Rewrite Template
- Your Authority Content Calendar
- A Content Framework Library
- Your Business OS Dashboard
- An AI Prompt Library
No cohort. No waiting. Buy today, start today.
LinkedIn Executive Authority
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Module 1: Brand Authority Foundations
20 lessons- Overview
- Welcome To the Executive Authority with LinkedIn and AI Class
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Lesson 1: The Evolution of LinkedIn as a Brand Authority Platform
- Session 1: The Evolution of LinkedIn as a Brand Authority Platform
- Session 2: Why ceos should invest in Linkedin
- Session 3: How thought leadership helps your company
- Session 4: Linkedin is a global professional stage
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Lesson 2: Systemizing Your Brand Authority for Career Acceleration
- Session 1: The rivas® linkedin authority framework
- Session 2: Rivas Framework - Detail Breakdown
- Session 3: Reviewing your RIVAS
- Session 4: Leveraging Resources for Success
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Lesson 3: Create a profile that screams "Authority" in your field
- Session 1: A Stellar LinkedIn Profile
- Session 2: Elevate your profile in alignment with your RIVAS
- Session 3: A Featured Section Reinforcing Key Offers
- Session 4: Generate a few Headlines with AI
- Session 5: Understanding Color Psychology
- Session 6: Your Profile is Like Paul Cezanne's Mont St-Victoire
- Session 7: Your About Section
- Session 8: Option 1 - The Story Arc Structure
- Session 9: Option 2 - The "no fluff" Straight to the point
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Lesson 4: The Architecture of Authority Content
- Homework Before Module 2
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Module 2: Voice, Community, and Monetization
16 lessons- Overview
- Things to Know
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Lesson 1: Content Types for Aspiring Thought Leaders
- Session 1: It all starts with a dream
- Session 2: 3 Types of Authority Content
- Session 3: Types of Authority Content - Lesson Learned
- Session 4: Types of Authority Content - Industry Perspective
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Lesson 2: Writing a Post - Putting Principles into Practice
- Session 1: Writing a Post
- Session 2: The Ideal LinkedIn Post Structure: In Detail
- Session 3: The Ideal LinkedIn Post Structure - Hook
- Session 4: Value - Deliver Insights
- Session 5: Takeaway - Reinforce the Message
- Session 6: Call To Action - Drive Engagement
- Session 7: Pro Tips for LinkedIn Content
- Session 8: The Influential Narrative
- Session 9: Anatomy of an Influential Narrative
- Session 10: Audience Research - Finding your ICP
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Module 3: How LinkedIn's Algorithm Works (And How You Exploit It)
0 lessons-
Lesson 1: 2026 Algorithm Changes
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Lesson 2: The New LinkedIn Rules
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Module 4: Building a Community
0 lessons-
Lesson 1: Finding your Professional Tribe
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Lesson 2: Commenting with Value
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Lesson 3: Creating Credible Conversations
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Lesson 4: Sustainable Growth Strategies
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Module 5: From Operator to 6-Figure Authority with AI
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Lesson 1: Identifying Your Unique Perspective
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Lesson 2: Translating Experience into Thought Leadership
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Lesson 3: Testing and Refining your Tone
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