The LinkedIn Brand Authority Weekend Intensive - 2-Day Structure

SATURDAY — Brand Authority Foundations

8:00 – 8:10 AM PST | 11:00 – 11:10 AM EST

Session 1: The New Rules of Executive Visibility

Topics:

• LinkedIn as an authority engine
• Executive visibility & business impact
• Posting content vs. building authority

Outcome: Participants understand how LinkedIn drives executive opportunities, speaking engagements, board invitations, and client acquisition.

9:00 – 10:00 AM PST | 12:00 – 1:00 PM EST

Session 2 — Systemizing Your Brand Authority for Career Acceleration

Topics:

• The RIVAS Authority Framework™ & revenue positioning

  • Revenue Positioning
  • Influence
  • Visibility
  • Authority
  • Systems
• Defining your ICP & unique value
• Your authority narrative & career shifts

Outcome: Participants complete their Authority Positioning Blueprint including niche, ICP, messaging, differentiation, and monetization path.

10:00 – 10:30 AM PST | 1:00 – 1:30 PM EST 🍽 Break

10:30 AM – 12:00 PM PST | 1:30 – 3:00 PM EST

Session 3- Build Your LinkedIn Brand Authority Blueprint, Profile and Business OS Workshop

Topics:

• Profile optimization for authority
• Profile Visual branding & banner strategy
• Profile About section & positioning exercises

Participants leave with a fully drafted LinkedIn profile optimized for authority and opportunity generation.

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12:00 – 1:00 PM PST 3:00 – 4:00 PM EST

Focused creation block.

Participants will:

• Post structure & content frameworks
• Writing voice & tone principles
• Hooks, CTAs & engagement tactics

DAY TWO  - SUNDAY

Voice, Community, and Monetization

8:00 – 9:00 AM PST | 11:00 AM – 12:00 PM EST

Session 1:  2026 LinkedIn Algorithm Evolution

Topics:

• What LinkedIn rewards in 2026
• The new reach & performance landscape
• Content longevity & distribution shifts

Outcome: Participants strengthen clarity and confidence understanding the LinkedIn Algorithm.

9:00 – 10:00 AM PST | 12:00 – 1:00 PM EST

 Session 2: Defining Your Authentic Voice & Live Post Rewrites

 Topics:

• AI vs. authentic voice
• Post structure & formatting principles
• Engagement volume & commenting strategy

Outcome: Participants refine their authority voice and content approach.

10:00 – 10:30 AM PST | 1:00 – 1:30 PM EST 🍽 Break

10:30 – 11:30 AM PST | 1:30 – 2:30 PM EST

Session 3 — Building Community on LinkedIn and key formats

Topics:

• Strategic commenting frameworks
• Community building & relationship nurturing
• Content formats & reach optimization

Outcome: Participants learn how to build influence through engagement.

11:20 AM – 1:00 PM PST | 2:20 – 4:00 PM EST

Session 4 — Closing : Systemizing & Monetizing Your LinkedIn Journey

Topics:

• Building a repeatable content system
• Repurposing & content multiplication
• Consistency as a monetization strategy

Outcome: Participants leave with their Brand Authority Blueprint, five authority posts, an updated LinkedIn profile, and a visibility and growth roadmap.